For enterprise software and high-tech equipment vendors, maximizing profitability means not only reaching new markets, but also minimizing the internal costs and resources required for licensing.
The most effective way to manage the costs and improve the overall experience of licensing is by making entitlement management an integrated piece of the software licensing implementation. With an effective entitlement management system, you can reduce operational cost, improve operation processes, empower channel partners, improve the end-user experience, and enjoy increased product visibility.
A comprehensive entitlement management system helps software organizations to achieve three core things:
- Licensing Automation - Once a centralized place to store and access license and entitlement data has been established, it then becomes much easier to start building out automated processes to simplify time consuming manual tasks such as audit reporting, renewal reporting, product activation, and more. With the right entitlement management system, an organization can easily automate many proactive efforts such as license fulfillment, license delivery, compliance reporting, new feature promotion, renewal messages, expiration notices, and so forth.
Versatile Packaging - Software packaging is not a one time event and ‘one size’ is never going to ‘fit all’. Even with the most sophisticated, feature-rich offering on the market, if a software publisher is unable to offer flexible pricing and licensing models, they will never reach their maximum potential. A comprehensive entitlement management system allows software vendors to create product packages and licensing models that meet customer needs and adapt to evolving market trends.
- Increased License Visibility - By enabling increased license visibility, entitlement management systems empower partners and end-users to do many of the tasks that bog down sales, customer service, and tech support teams. These tasks include but are not limited to activation, renewals, upgrades, cancellations, and so on. By enabling channel partners and customers to perform these tasks on their own, software vendors can improve the end user experience while dramatically decreasing the number of basic requests coming into various support functions.